MMK280 - Brand Management

Unit details

Note: You are seeing the 2016 view of this unit information. These details may no longer be current. [Go to the current version]
Year2016 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Waterfront (Geelong), Cloud (online)
Trimester 3: Burwood (Melbourne), Cloud (online)
Credit point(s):1
Previously coded as:

MMK380

EFTSL value:

0.125

Unit chair:

A Yusuf

Prerequisite:

MMK277 or MMK101

Corequisite:

Nil

Incompatible with:

MMK380

Contact hours:

Campus: 1 x 2 hour class, 1 x 1 hour seminar per week

Cloud (Online): Learning experiences are via CloudDeakin

Content

Brand Management builds on the more general studies of marketing management contained in the other suite of undergraduate marketing offerings by focussing on the specific requirements of brand management. This unit is designed to educate you about brands, why they matter, what they mean to consumers, and how organisations successfully manage them. The major theories, principles and tools of strategic brand management are explored.

Assessment

Assessment 1 - Written assignment 1 (750 - 1000 words) - 10%

Assessment 2 - Written assignment 2 (3000 - 3500 words) - 40%

Examination (2 hours) - 50%

Hurdle requirement: achieve at least 50% of the marks available on the examination

Unit Fee Information

If you are:

Domestic

  • in a Commonwealth Supported Place (CSP) - refer to Unit based calculation below.
  • an undergraduate full fee paying student - refer to Unit based calculation below.
  • postgraduate full fee paying students commenced before 2016 - refer to Unit based calculation below.
  • postgraduate full fee paying students commencing in 2016 - refer to Course based calculation below.
  • a non-award student - refer to Unit based calculation below.

International

  • an undergraduate, postgraduate or Higher Degree by Research student commenced before 2016 - refer to Unit based calculation below.
  • an undergraduate, postgraduate or Higher Degree by Research student commencing in 2016 - refer to Course based calculation below.
  • a non-award student - refer to Unit based calculation below.

Course based calculation

Your unit tuition fees are based on the course you are enrolled in. Please refer to the current year's course entry to estimate the unit cost.


Unit based calculation

Your tuition fees are calculated on the units you enrol in. This means your fees are based on the units you choose to study and not a fixed course price. The tuition fees for this unit are displayed in the table below:


Student Contribution Rate*Student Contribution Rate**Fee rate - Domestic Students Fee rate - International students
$1305$1305$2753$2965

* Rate for all CSP students, except for those who commenced Education and Nursing units pre 2010
** Rate for CSP students who commenced Education and Nursing units pre 2010
Please note: Unit fees listed do not apply to Deakin Prime students.