ALW204 - Publishing Fundamentals

Unit details


2023 unit information

Enrolment modes:

Commencing 2024

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online

Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: To be advised
Cohort rule:Nil

Completion of 1 first-year unit in either the A317 Bachelor of Creative Arts, A318 Bachelor of Communications, or A319 Bachelor of Design

Incompatible with: Nil
Typical study commitment:

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 2-hour seminar or equivalent per week

Scheduled learning activities - online:

Learning experiences are via the unit site


The unit introduces students to professional publishing practices across print and digital media. It presents an overview of the contemporary publishing industry, helps students understand how authors’ proposals for publication are reviewed by editors, explains the underlying economics of the industry, and examines new publishing trends. It also considers important issues in publishing, such as copyright and defamation, inclusivity and diversity, and how digital technology has affected readers, writers, and publishers. Students will develop a book proposal or publisher’s list that will help them understand the process of publishing.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes

Demonstrate familiarity with the trends and changes in the publishing industry over the twentieth and twenty-first centuries

GLO1: Discipline-specific knowledge and capabilities

GLO8: Global citizenship


Identify the chief risks and opportunities presented by different forms of publication

GLO4: Critical thinking


Respond to changes in the publishing industry and know where to conduct research

GLO5: Problem solving



Critically assess a proposal for publication and what it requires

GLO4: Critical thinking

GLO5: Problem solving


Be aware of the context that shapes the approach the publishing team might take to a publication proposal

GLO7: Teamwork


Identify the market and readership for a publication, and how this might shape the publishing proposal and content of the publication

GLO2: Communication

GLO6: Self-management


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Class Debates 1000 words or equivalent 25% Week 6
Assessment 2 - Publishing Research Assignment 1000 words or equivalent 25% Week 9
Assessment 3 - Applied Publishing Project 2000 words or equivalent 50% End-of-unit assessment period 

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.

Unit Fee Information

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