ALM216 - Social Media Strategy
Unit details
| Year: | 2023 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 2: Christopher Scanlon |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Typical study commitment: | Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 2-hour seminar per week and extensive online activities via social media equivalent to 1 x 1-hour class per week |
| Scheduled learning activities - online: | 1 x 2-hour seminar per week and extensive online activities via social media equivalent to 1 x 1-hour class per week |
Content
Discover how to evaluate, plan, and use social media strategically to engage and inform target audiences. Using a hands-on approach, you will learn how to map a client’s existing online presence, assess and reach stakeholders, and harness digital tools for content scheduling, community management, reporting and more. In learning how to manage social media efficiently, effectively, legally and ethically, you will expand your practical skill set, enhance your portfolio and build a dynamic professional-personal brand.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Analyse and critically evaluate the benefits of different social media platforms and provide evidence-backed advice on how they would be used to solve communications and audience engagement challenges | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy GLO4: Critical thinking |
| ULO2 | Apply real-world technologies and data-driven methods to identify and assess audiences and their behaviours across different social media platforms | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy |
| ULO3 | Collaborate effectively and productively on a project with team members using various social media channels | GLO1: Discipline-specific knowledge and capabilities GLO7: Teamwork |
| ULO4 | Apply communication skills in written and multimedia forms to justify a brand’s digital footprint across different social media channels | GLO2: Communication |
| ULO5 | Identify and apply relevant legal frameworks and ethical guidelines, including those in jurisdictions around the globe, to minimise adverse impacts on vulnerable audience segments | GLO1: Discipline-specific knowledge and capabilities GLO8: Global citizenship |
Assessment
Trimester 2:| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 (Group of 3-5 students) – Collaborative Audit | 1000 words or equivalent | 25% | Week 4 |
| Assessment 2 – Portfolio | 1000 words or equivalent | 25% | Week 8 |
| Assessment 3 – Industry Based Project | 2000 words or equivalent | 50% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.
Unit Fee Information
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