ADD204 - Branding Design
2023 unit information
|Enrolment modes:||Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online|
|Previously coded as:||ADV202|
|Unit Chair:||Trimester 2: Colin Trechter|
Must have passed 1 unit in ADD105, ADD106, ADT102, ADT103 or ACG103
|Typical study commitment:|
Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
|Scheduled learning activities - campus:|
1 x 3-hour seminar per week
|Scheduled learning activities - online:|
1 x 3-hour online seminar per week
The unit will introduce the key concepts involved in building a visual brand strategy culminating in the development of a style guide for a real world business. Students will learn branding theories and practices including marketing, positioning, business practices, visual consistencies, stakeholders and practical design issues. These topic areas will be explored in part through a redesign problem for a real world company or organisation.
|ULO||These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can:||Deakin Graduate Learning Outcomes|
Apply contemporary branding theories and strategies their design practice
GLO1: Discipline-specific knowledge and capabilities
Justify design strategies created through oral presentation
Critically evaluate branding theories and practices to develop comprehensive design solutions
GLO4: Critical thinking
Create assessable solutions to demonstrate problem-solving branding concerns using contemporary digital technologies
GLO5: Problem solving
Draw on global examples and position own work in a global context
GLO8: Global citizenship
|Assessment Description||Student output||Grading and weighting |
(% total mark for unit)
|Indicative due week|
|Research Project - Brand Personality||30%||Week 4|
|Proposal - Brand Identity||30%||Week 7|
|Creative Project - Brand Application||40%||Week 11|
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.
Unit Fee Information
Click on the fee link below which describes you: