ADD106 - Type Foundations

Unit details

Year:2023 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
Previously coded as:

ADV102

EFTSL value:0.125
Unit Chair:Trimester 2: Tonya Meyrick
Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ACG102

Scheduled learning activities - campus:

1 x 1-hour class per week, 1 x 2-hour seminar per week

Scheduled learning activities - online:

1 x 1-hour class per week (recordings provided), 1 x 2-hour online seminar per week (livestreamed with recordings provided)

Content

Typography is an essential component to communication and this unit explores the theory and application of forms and structures of typography including the anatomy and applications of type and font families across print, digital and web applications. This unit will address and engage with the impact and implications of selecting and applying typography to a variety of design scenarios in historical and a multifaceted contemporary setting. This unit introduces and reinforces industry standard typography practices for both print and screen based environments. Student creative thinking ideation and project strategies for design briefs are developed to enable the advancement of information technology skills, design thinking and design construction methods. This unit engages self-directed learning in conjunction with a focus on attention to discipline specific scholarly research, conceptual analysis, and global industry practice.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Identify appropriate materials and use these to draw and illustrate solutions to a given brief

GLO1: Discipline-specific knowledge and capabilities

ULO2

Use a variety of skills and techniques in drawing to communicate ideas

GLO2: Communication

ULO3

Critically evaluate information to conceptualise ideas

GLO4: Critical thinking

ULO4

Complete tasks in class with limited timeframe satisfying the requirements of the brief

GLO6: Self-management

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week

Research Case study (Individual)

Creative design exercises and research folio

30%

Week 3

Research Proposal (Individual)

Research proposal

30%

Week 7

Project Presentation (Individual)

Publication outcome

40%

Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: ADD106 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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