ADD106 - Type Foundations
Unit details
Year: | 2023 unit information |
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Enrolment modes: | Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Previously coded as: | ADV102 |
Unit Chair: | Trimester 2: Colin Trechter |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | ACG102 |
Scheduled learning activities - campus: | 1 x 1-hour class per week, 1 x 2-hour seminar per week |
Scheduled learning activities - online: | 1 x 1-hour class per week (recordings provided), 1 x 2-hour online seminar per week (livestreamed with recordings provided) |
Content
Typography is an essential component to communication and this unit explores the theory and application of forms and structures of typography including the anatomy and applications of type and font families across print, digital and web applications. This unit will address and engage with the impact and implications of selecting and applying typography to a variety of design scenarios in historical and a multifaceted contemporary setting. This unit introduces and reinforces industry standard typography practices for both print and screen based environments. Student creative thinking ideation and project strategies for design briefs are developed to enable the advancement of information technology skills, design thinking and design construction methods. This unit engages self-directed learning in conjunction with a focus on attention to discipline specific scholarly research, conceptual analysis, and global industry practice.
ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
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ULO1 | Identify appropriate materials and use these to draw and illustrate solutions to a given brief | GLO1: Discipline-specific knowledge and capabilities |
ULO2 | Use a variety of skills and techniques in drawing to communicate ideas | GLO2: Communication |
ULO3 | Critically evaluate information to conceptualise ideas | GLO4: Critical thinking |
ULO4 | Complete tasks in class with limited timeframe satisfying the requirements of the brief | GLO6: Self-management |
Assessment
Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
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Research Case study (Individual) | Creative design exercises and research folio | 30% | Week 3 |
Research Proposal (Individual) | Research proposal | 30% | Week 7 |
Project Presentation (Individual) | Publication outcome | 40% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: ADD106 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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