ACX701 - Communication Concepts

Unit details


2024 unit information

Enrolment modes:Trimester 1: Burwood (Melbourne), Online
Trimester 2: Burwood (Melbourne), Online
Trimester 3: Burwood (Melbourne), Online
Credit point(s):2
EFTSL value:0.250
Unit Chair:Trimester 1: Erin Hawley
Trimester 2: Erin Hawley
Trimester 3: Jian Xu
Cohort rule:Nil


Incompatible with: ACO411
Typical study commitment:

Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

1 x 2-hour seminar per week

Educator-facilitated (scheduled) learning activities - online unit enrolment:

2-hour online seminar per week (recordings provided)


How does communication work in an increasingly complex media world? How do media messages impact us and shape our identities, and what do professional communicators need to keep in mind when engaging diverse audiences across multiple media platforms? In this unit you will learn how communication practices shape meaning, with an emphasis on present-day media industry contexts. You will be introduced to a wide range of concepts and theoretical approaches, applying these through flexible assessment tasks that enable the development of essential academic and professional skills. Throughout the unit, you will be encouraged to orient your study of communication concepts to align with your personal interests and your professional aspirations.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes

Identify and critically examine communication processes and practices in a range of contexts in relation to theoretical and conceptual constructs

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking


Critically analyse communications theories and be able to communicate these clearly and persuasively in various modes for different purposes and audiences

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO4: Critical thinking


Critically reflect on strengths and weaknesses to be able to articulate progressive development in personal motivation, individual responsibility, a capacity for independent learning and the development of academic and professional skills

GLO6: Self-management


Collaborate in a team by formulating and employing constructive communication strategies, and critically reflect on insights from engaging in this process

GLO2: Communication

GLO7: Teamwork


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1: (Group of 3-4 students) Group presentation and individual reflection 3500 words
or equivalent
35% Week 4
Assessment 2: Project proposal and annotated bibliography 2500 words
or equivalent
25% Week 6
Assessment 3: Essay and audio reflection 4000 words
or equivalent
40% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via ACX701
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

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