ACC100 - Gutenberg to Zuckerberg: Communication in Everyday Life

Unit details

Year:

2023 unit information

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online, CBD*

Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online, CBD*

Trimester 3: Burwood (Melbourne), Online

Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Cameron Jenyns
Trimester 2: Vicki Hatton
Trimester 3: Cameron Jenyns
Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ALC101

Typical study commitment:

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 2-hour seminar per week

Scheduled learning activities - online:

Online independent and collaborative learning activities x 2-hours per week.
This will include a range of activities including recordings, and synchronous and asynchronous participation in online classroom activities

Note:

*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery

Content

Discover the complex, competing and intersecting linkages between the different communications disciplines. Gutenberg to Zuckerberg: Communication in Everyday Life explores the power of media in shaping publics and public interests, and the opportunities and challenges created in the network society. You will explore the rise of mass society and consumption, the convergence of media, the ongoing fragmentation of audiences and the changing political economy of the communications industries. Along the way, you will investigate and the analyse core concepts, themes, theories and methods that will enable you to navigate the communication disciplines.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Critically engage with key concepts of communication theory and apply them to the relevant discipline 

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking

ULO2

Write and present communication concepts and theories clearly and effectively in a variety of contexts and for different audiences

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

ULO3

Work collaboratively and with self-direction as a part of a team to access and utilise relevant resources with the aim of organising and sharing information

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO6: Self-management

GLO7: Team Work

ULO4

Apply critical, analytical and problem solving skills to resolve challenges across a range of communication processes and in multiple contexts

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication

GLO4: Critical thinking

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - (Individual) Seminar Exercises 1200 words
or equivalent
30% Information not yet available
Assessment 2 - (Group) Presentation 1200 words
or equivalent
30% Information not yet available
Assessment 3 - (Individual) Essay 1600 words
or equivalent
40% Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via ACC100
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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