ACX701 - Communication Concepts
Unit details
| Year | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 2: Burwood (Melbourne), Online Trimester 3: Burwood (Melbourne), Online |
| Credit point(s): | 2 |
| EFTSL value: | 0.250 |
| Unit Chair: | Trimester 1: Erin Hawley Trimester 2: Erin Hawley Trimester 3: Jian Xu |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ACO411 |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 2-hour on-campus seminar per week |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 2-hour online seminar per week (recordings provided) |
| Typical study commitment: | Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
Content
How does communication work in an increasingly complex media world? How do media messages impact us and shape our identities, and what do professional communicators need to keep in mind when engaging diverse audiences across multiple media platforms? In this unit you will learn how communication practices shape meaning, with an emphasis on present-day media industry contexts. You will be introduced to a wide range of concepts and theoretical approaches, applying these through flexible assessment tasks that enable the development of essential academic and professional skills. Throughout the unit, you will be encouraged to orient your study of communication concepts to align with your personal interests and your professional aspirations.
Learning Outcomes
| ULO | These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can: | Alignment to Deakin Graduate Learning Outcomes (GLOs) |
|---|---|---|
| ULO1 | Identify and critically examine communication processes and practices in a range of contexts in relation to theoretical and conceptual constructs | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking |
| ULO2 | Critically analyse communications theories and be able to communicate these clearly and persuasively in various modes for different purposes and audiences | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO4: Critical thinking |
| ULO3 | Critically reflect on strengths and weaknesses to be able to articulate progressive development in personal motivation, individual responsibility, a capacity for independent learning and the development of academic and professional skills | GLO6: Self-management |
| ULO4 | Collaborate in a team by formulating and employing constructive communication strategies, and critically reflect on insights from engaging in this process | GLO2: Communication GLO7: Teamwork |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: (Group of 3-4 students) Group presentation and individual reflection | 3500 words or equivalent | 35% | Week 4 |
| Assessment 2: Project proposal and annotated bibliography | 2500 words or equivalent | 25% | Week 6 |
| Assessment 3: Essay and audio reflection | 4000 words or equivalent | 40% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning resource
The texts and reading list for ACX701 can be found via the University Library.
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.