ACX701 - Communication Concepts
Unit details
| Year: | 2022 unit information |
|---|---|
| Important Update: | Unit delivery will be in line with the most current COVIDSafe health guidelines. We continue to tailor learning experiences for each unit to achieve the best possible mix of online and on-campus activities that successfully blend our approaches to learning, working and research. Please check your unit sites for announcements and updates. Last updated: 4 March 2022 |
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 2: Burwood (Melbourne), Online Trimester 3: Burwood (Melbourne), Online |
| Credit point(s): | 2 |
| EFTSL value: | 0.250 |
| Unit Chair: | Trimester 1: Erin Hawley Trimester 2: Erin Hawley Trimester 3: Jian Xu |
| Cohort rule: | Nil |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ACO411 |
| Typical study commitment: | Students will on average spend 300-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 2-hour seminar per week |
| Scheduled learning activities - cloud: | 2-hour online seminar per week (recordings provided) |
Content
How does communication work in an increasingly complex media world? How do media messages impact us and shape our identities, and what do professional communicators need to keep in mind when engaging diverse audiences across multiple media platforms? In this unit you will learn how communication practices shape meaning, with an emphasis on present-day media industry contexts. You will be introduced to a wide range of concepts and theoretical approaches, applying these through flexible assessment tasks that enable the development of essential academic and professional skills. Throughout the unit, you will be encouraged to orient your study of communication concepts to align with your personal interests and your professional aspirations.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Identify and critically examine communication processes and practices in a range of contexts in relation to theoretical and conceptual constructs | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking |
| ULO2 | Critically analyse communications theories and be able to communicate these clearly and persuasively in various modes for different purposes and audiences | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO4: Critical thinking |
| ULO3 | Demonstrate, reflect on and be able to articulate progressive development in personal motivation, individual responsibility, a capacity for independent learning and the development of academic and professional skills | GLO6: Self-management |
| ULO4 | Demonstrate a high level of ability to work collaboratively in a team, especially in employing constructive communication strategies, and be able to and reflect on this process in an insightful and productive way | GLO2: Communication GLO7: Teamwork |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 (Group of 3-4 students) - Group presentation and individual reflection | 3500 words or equivalent | 35% | Week 4 |
| Assessment 2 - Autoethnography | 2500 words or equivalent | 25% | Week 7 |
| Assessment 3 - Essay and audio reflection | 4000 words or equivalent | 40% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link ACX701
Note: Select the relevant trimester reading list.
Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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