MMK101 - Marketing Innovation
Unit details
| Year | 2027 unit information |
|---|---|
| Enrolment modes | Trimester 1: Burwood (Melbourne), Waterfront (Geelong), Online Trimester 2: Burwood (Melbourne), Online |
| Credit point(s) | 1 |
| EFTSL value | 0.125 |
| Unit chair | Trimester 1: Allison Ringer Trimester 2: Chris Dubelaar Trimester 3: Allison Ringer |
| Previously | Marketing Fundamentals |
| Prerequisite | Nil |
| Corequisite | Nil |
| Incompatible with | MMKM101 |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment | 1 x 1 hour on-campus (livestreamed) lecture (recordings provided) and 1 x 2 hour on-campus seminar each week. |
| Educator-facilitated (scheduled) learning activities - online unit enrolment | 1 x 1 hour recorded lecture and 1 x 2 hour online seminar (recordings provided) each week. |
| Typical study commitment | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
Content
Marketing is the most dynamic area of business and the glue that holds organisations together – it connects organisations with the world, and opens up new and exciting job opportunities. Marketing is the only discipline that generates revenue for organisations by creating value for consumers, while capturing value for the organisation through building relationships with customers. MMK101 focuses on the creativity involved in the marketing process, ranging from understanding consumer needs to designing customer-driven integrated marketing strategies using the marketing mix. If you are creative, strategic and a critical thinker, then marketing is for you!
Learning outcomes
| ULO | These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can: | Alignment to Deakin Graduate Learning Outcomes (GLOs) |
|---|---|---|
| ULO1 | Utilise marketing frameworks and professional judgement to develop and justify innovative marketing ideas in dynamic business environments. | GA2: Communication |
| ULO2 | Analyse market and consumer insights to communicate evidence-based strategic marketing recommendations to diverse stakeholders. | GA2: Communication |
| ULO3 | Refine and justify strategic marketing recommendations by integrating feedback and self-evaluation. | GA2: Communication GA6: Continuous learning GA7: Collaboration |
Note – From 2026, Deakin commenced introducing Graduate Attributes (GAs), which define the distinctive characteristics of a Deakin graduate. You may notice some units still refer to Graduate Learning Outcomes (GLOs) during this transition period.
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: | Part A: 1000 words Part B: via FeedbackFruits | Part A: 20% | Week 5 |
| Assessment 2: (Individual) Live oral assessment | 5 minutes | 40% | Week 11 |
| Assessment 3: (Individual) Presentation (recorded) | 5 minutes | 20% | Week 12 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning resource
The texts and reading list for MMK101 can be found via the University Library.
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Bring Your Own Device (BYOD)
To fully engage with Deakin's learning experiences, students must be able to access and use internet-connected devices as outlined in computing requirements at Deakin.
To support student success at Deakin, we have a bring-your-own-device (BYOD) learning environment that acknowledges that students and educators bring with them the digital tools they regularly use to complete academic tasks. These tools stay with you beyond the classroom, helping you to keep learning, explore ideas more deeply, and connect with knowledge in ways that matter to you.
Students requiring a loan device should visit our Loan Laptop webpage or students requiring longer-term assistance should visit our Student Financial Assistance webpage.
Unit fee information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.