ALM302 - Digital Media Entrepreneurship
Unit details
| Year | 2025 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Previously coded as: | ALC302 |
| Unit Chair: | Trimester 2: Lauren Bevilacqua |
| Prerequisite: | Students must have passed 1 unit from ALM201 or ALM216 |
| Corequisite: | Nil |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 2-hour on-campus seminar per week |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 2-hour online seminar per week |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
Content
Exploring the value of entrepreneurial thinking in different contexts, your work in this unit will reflect industry best practice and contribute to your online portfolio and brand as a communications professional. Analyse and evaluate opportunities and challenges for content creators seeking to monetise their media, and organisations using social media to achieve business objectives. Through a hands-on approach using digital tools and platforms, you will build on your knowledge of content creation and social media strategy to plan and produce a creative digital media project aligned with an entrepreneurial goal and a target audience. There is scope to tailor the project to interests such as developing a campaign in a specific industry, launching a freelance media-making career, or monetising a creative project like a Substack newsletter or a YouTube channel.
Learning Outcomes
| ULO | These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can: | Alignment to Deakin Graduate Learning Outcomes (GLOs) |
|---|---|---|
| ULO1 | Critically evaluate entrepreneurship and entrepreneurial thinking and how they can be applied to industry contexts for the purposes of researching, planning, funding and designing a digital media project | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking |
| ULO2 | Demonstrate high-level communication skills in written and multimedia forms to conceptualise and deliver creative media in ways that align with entrepreneurial goals and appeal to a target audience | GLO2: Communication |
| ULO3 | Utilise industry-relevant digital tools, platforms and software to a professional standard to plan and create compelling social and digital media content targeted at specific audiences | GLO3: Digital literacy |
| ULO4 | Demonstrate personal motivation and a capacity for original thought, independent learning and self-assessment | GLO6: Self-management |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: Exercise | 2000 words or equivalent | 50% | Week 5 |
| Assessment 2: Exercise | 2000 words or equivalent | 50% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning resource
There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.