Bachelor of Business

Return to course summary

Marketing

Campuses

Burwood (Melbourne), Waterfront (Geelong), Online

Unit set code

MN-M30008^

Aim:

This minor focusses on developing discipline knowledge and industry-relevant practices in marketing. There is a strong focus on industry-relevant insights, the latest marketing practices, future market trends and strategy development in an ever-changing business landscape. The knowledge and skills developed within the marketing minor are complementary to anyone looking to better understand drivers to successful business outcomes.

Units

MMK101Marketing Fundamentals

plus 2 units from:

MMK251Services Marketing

MMK266Consumer Behaviour

MMT280/MMK280Brand Management *

MMK295Integrated Marketing Communications in the Digital Age

plus 1 unit from:

MMK365Marketing Insights

MMK368Business Marketing

MMM343Business Ethics

^Students undertaking the Marketing major (MJ-M30040) cannot undertake the minor in Marketing.

* MMT code denotes study tour version of the unit

Return to course summary