Bachelor of Business
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Business and digital communications
For continuing students only.
Unit set code
MJ-M32513
Overview
Business and digital communication practitioners are specialists who manage and coordinate relationships between organisations, agencies and the public through effective internal and external communication. With a focus on ethical and sustainable communication research and practices, the Business and Digital Communications major sequence builds key knowledge and skills in brand management, transmedia storytelling, making social, strategic public relations and the allied field of marketing communication.
Units
| ALM302 | Digital Media Entrepreneurship |
| ALA302 | Transmedia Storytelling for Brands |
| MMK295 | Digital Content Marketing |
plus
| MMM315 | Business Management Capstone (Capstone) |
and
WIL units - 1 credit point unit, chosen from::
| MWL305 | Business for Social Impact |
| MWL319 | International Consultancy Experience |
or another WIL unit available in the University subject to meeting unit pre-requisites or an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
Please note:
~Waterfront (Geelong) students may be required to undertake units at the Waurn Ponds campus or Online mode.
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