Bachelor of Design
Details of minor sequences
Brand Design
Unit set code
MN-A319003
Campuses
Burwood (Melbourne), Waurn Ponds (Geelong), Online
Overview
Explore contemporary brand design where you’ll learn how to design iconic solutions for cultural and corporate global brands. Engaging strategic design methods, you’ll conduct research into cross-cultural brands, investigating how a brand promise, brand identity and the audience, culminate in strong brand personality. Led by established designers and using the latest technologies and industry standard software you’ll work on practical projects learning how to communicate using visual designs to engage targeted audience segments. Get ready to develop and deploy creative art direction based on best-practice to enhance your ready-for-work skills.
Units
To complete a Minor sequence in Brand Design select four (4) credit points as outlined below;
ADD105 | Design Fundamentals |
ADD204 | Branding Design |
ADD207 | Environmental Design |
ADD305 | Strategic Design Studio |
Note: Incompatible with the Communication Design major sequence