Bachelor of Communication
Strategic Advertising
Unit set code
MN-A318010
Students undertaking the Advertising major sequence (MJ-A318001) cannot undertake the Strategic Advertising minor sequence (MN-A318010)
Campuses
Burwood (Melbourne), Online
Overview
If you have wondered how brands plan their advertising and promotion campaigns to maximise cross-platform, multichannel impact, this minor should appeal. You will learn how media decisions impact audience responses and brand perceptions, and why advertisers must develop their campaigns to align with branding and promotional strategy.
Units
To complete a Minor sequence in Strategic Advertising complete the four (4) units as specified below
| ALA101 | Advertising Principles and Practices |
| ALM216 | Social Media Strategy |
| ALA203 | Integrated Brand Communication |
| ALA302 | Transmedia Storytelling for Brands |