Bachelor of Communication

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Strategic Advertising

Unit Set Code

MN-A318010 (minor)


Campuses

Burwood (Melbourne), Online


Overview

If you have wondered how brands plan their advertising and promotion campaigns to maximise cross-platform, multichannel impact, this minor should appeal. You will learn how media decisions impact audience responses and brand perceptions, and why advertisers must develop their campaigns to align with branding and promotional strategy.


Units

To complete a Minor sequence in Strategic Advertising complete the four (4) units as specified below

ALA101Advertising Principles and Practices

ALM216Social Media Strategy

ALA203Integrated Brand Communication

ALA302Transmedia Storytelling for Brands

Note: Incompatible with the Advertising major sequence

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