Bachelor of Communication
Integrated Communication^
^Only available to students who commenced prior to 2024
Unit set code
MN-A318007
Students undertaking the Advertising major sequence (MJ-A318001) or Public Relations major sequence (MJ-A318004) cannot undertake the Integrated Communication minor sequence (MN-A318007)
Campuses
Burwood (Melbourne), Online
Overview
Brand storytelling and marketing public relations (MPR) help brands with their content marketing with their content marketing by developing engaging content tailored to target audiences. Combining creative thinking with planning frameworks, this minor will help you learn how to plan, write, and integrate content suitable for delivery for short-term campaigns.
Units
To complete a Minor sequence in Integrated Communication complete the four (4) units as specified below
| ALR104 | Strategic Communication and Writing |
| ALA203 | Integrated Brand Communication |
| ALM216 | Social Media Strategy |
| ALA302 | Transmedia Storytelling for Brands |