Bachelor of Communication
Public Relations Strategy
Unit set code
MN-A318011
Students undertaking the Public Relations major sequence (MJ-A318004) cannot undertake the Public Relations Strategy minor sequence (MN-A318011)
Campuses
Burwood (Melbourne), Online
Overview
Utilising rich strategic planning processes to support organisations and governments identify audiences, publics, and stakeholders to communicate clear and unified messages across complex and fragmented media, this minor supports students in extending their knowledge of public relations practice through contemporary theory, models, and trends aimed at developing practical applications and building capacity to successfully plan and manage public relations campaigns.
Units
To complete a Minor sequence in Public Relations Strategy complete the four (4) units as specified below
| ALR104 | Strategic Communication and Writing |
| ALR210 | Media Relations Strategy |
| ALM216 | Social Media Strategy |
| ALR301 | Public Relations Campaigns |