Bachelor of Arts

Social Media

Unit set code

MJ-A310024 (major)

MN-A310024 (minor)

Campuses

Burwood (Melbourne), Waurn Ponds (Geelong), Online

Overview

Working across a range of social media platforms, you will specialise in digital content creation to engage audiences and build communities. You will combine production skills with various online storytelling forms, applying knowledge of the ethical guard rails and legal constraints that come with producing content for present day industries. Along the way, you will develop and refine your online presence and portfolio, while exploring the ways in which social media is woven into our daily lives, transforming our personal identities and how we relate to each other professionally, politically, economically, and culturally.

Career outcomes

Content writer
Social media manager
Social media content producer
Podcaster
Social media reporter
Video editor
Videographer

Units

To complete a Major sequence in Social Media, complete eight (8) credit points as outlined below;

ALM101

Making Social Media

Either

ALJ111

Introduction to Journalism

ALJ112

News Reporting

Plus

ALM215

Global Media

ALJ218

Podcasting and Audio Journalism

ALJ221

Video Journalism

ALM216

Social Media Strategy

ALJ330

Developing a Journalism Portfolio 1

ALM302

Digital Media Entrepreneurship

ACC213 Dilemmas, Defamation, Deception and Disinformation [No longer available for enrolment, ALM215 replaces this unit].

ALM102 Making Video [No longer available for enrolment, either ALJ111 or ALJ112 replace this unit].

ALM201 Gamified Media [No longer available for enrolment, ALM216 replaces this unit].

Students enrolled in Social Media Major (MJ-A310024) who have previously completed ALM102 will not be eligible to enrol in ALJ111 or ALJ112

To complete a Minor sequence in Social Media, complete four (4) credit points from below: