Graduate Diploma of Marketing
2018 Deakin University Handbook
|Year||2018 course information|
|Award granted||Graduate Diploma of Marketing|
Offered at Burwood (Melbourne)
|Duration||1 year full-time or part-time equivalent|
|CRICOS course code||092728J|
|Deakin course code||M628|
|Approval status||This course is approved by the University under the Higher Education Standards Framework.|
|Australian Qualifications Framework (AQF) recognition||The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9.|
Please note: Availability of units are limited in Trimester 3
- Course overview
- Indicative student workload
- Career opportunities
- Participation requirements
- Mandatory student checks
- Fees and charges
- Course Learning Outcomes
- Course rules
- Course structure
- Other learning experiences
The Graduate Diploma of Marketing is a well-balanced course that gives mid-career professionals a solid grounding in the key functional areas of professional market management. This specialist program will impart skills to plan and implement marketing strategies. You will learn ways to systematically:
- communicate with customers,
- build brands,
- enhance your customers' experiences and
- deal with the intricacies of marketing online and to international audiences.
This is a very practical course that provides significant exposure to industry leaders who present as guest lecturers. Coursework may include field visits to businesses, “live” projects that help real corporations solve their marketing issues, internships and international study tours where you get to visit the world's leading corporations. These activities will give you the opportunity to build valuable and practical experience to enrich your resume, professional network and gives you a step up in your career.
You may gain entry to the Graduate Diploma of Marketing program by completing the Graduate Certificate of Marketing. Graduates of the Graduate Certificate of Marketing may wish to continue to Deakin's Master of Marketing degree.
Indicative student workload
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Graduates can expect to find entry level positions in areas of general marketing (e.g., marketing manager, product manager, and client manager), branding (brand manager), research (junior researcher), and marketing communications management.
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
Mandatory student checksUnits which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
Fees and charges
Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.
Course Learning Outcomes
|Graduate Learning Outcome||Course Learning Outcome|
|Discipline specific knowledge and capabilities||Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.|
|Communication||Apply and demonstrate advanced communication skills in marketing and business contexts.|
|Digital literacy||Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.|
|Critical thinking||Analyse and apply critical analysis skills to the (business) marketing environment.|
|Problem solving||Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.|
|Self-management||Demonstrate advanced skills to work and learn independently, and take responsibility for personal and professional development.|
|Teamwork||Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.|
|Global citizenship||Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.|
To complete the Graduate Diploma of Marketing, students must attain a total of 8 credit points, consisting of 8 credit points of core units. Most units (think of units as 'subjects') are equal to 1 credit point.Students are required to meet the University's academic progress and conduct requirements. Click here for more information.
|MPT732/MPK732||Unit description is currently unavailable #|
|MPK701||Unit description is currently unavailable|
|MPK713||Unit description is currently unavailable|
|MMK737||Unit description is currently unavailable|
|MMK738||Unit description is currently unavailable|
|MMK739||Unit description is currently unavailable|
|MMK751||Unit description is currently unavailable|
|MPT736/MPK736||Unit description is currently unavailable #|
# MPT code denotes study tour version of the unit
Or any other unit with the approval of the Course Director
Other course informationCourse duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Other learning experiences
You may elect to complete the Marketing Study Tour program that includes Marketing Management (MPT732) and International Marketing (MPK736) units.