Graduate Diploma of Marketing

2018 Deakin University Handbook

Note: You are seeing the 2018 view of this course information. These details may no longer be current. [Go to the current version]
Year2018 course information
Award granted Graduate Diploma of Marketing
Campus

Offered at Burwood (Melbourne)

Cloud CampusYes
Duration1 year full-time or part-time equivalent
CRICOS course code092728J
Deakin course codeM628
Approval statusThis course is approved by the University under the Higher Education Standards Framework.
Australian Qualifications Framework (AQF) recognitionThe award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9.

Please note: Availability of units are limited in Trimester 3

Course sub-headings

Course overview

The Graduate Diploma of Marketing is a well-balanced course that gives mid-career professionals a solid grounding in the key functional areas of professional market management. This specialist program will impart skills to plan and implement marketing strategies. You will learn ways to systematically:

- communicate with customers,

- build brands,

- enhance your customers' experiences and

- deal with the intricacies of marketing online and to international audiences.

 

This is a very practical course that provides significant exposure to industry leaders who present as guest lecturers. Coursework may include field visits to businesses, “live” projects that help real corporations solve their marketing issues, internships and international study tours where you get to visit the world's leading corporations. These activities will give you the opportunity to build valuable and practical experience to enrich your resume, professional network and gives you a step up in your career.

You may gain entry to the Graduate Diploma of Marketing program by completing the Graduate Certificate of Marketing. Graduates of the Graduate Certificate of Marketing may wish to continue to Deakin's Master of Marketing degree.

 

Indicative student workload

As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

Career opportunities

Graduates can expect to find entry level positions in areas of general marketing (e.g., marketing manager, product manager, and client manager), branding (brand manager), research (junior researcher), and marketing communications management.

Participation requirements

Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

Mandatory student checks

Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

Fees and charges

Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit the Current students fees website.

Course Learning Outcomes

Graduate Learning Outcome Course Learning Outcome
Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
Communication Apply and demonstrate advanced communication skills in marketing and business contexts.
Digital literacy Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.
Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment.
Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.
Self-management Demonstrate advanced skills to work and learn independently, and take responsibility for personal and professional development.
Teamwork Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.
Global citizenship Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.
   

 

Course rules

To complete the Graduate Diploma of Marketing, students must attain a total of 8 credit points, consisting of 8 credit points of core units. Most units (think of units as 'subjects') are equal to 1 credit point.

Students are required to meet the University's academic progress and conduct requirements. Click here for more information.

Course structure

Core units

MPT732/MPK732Unit description is currently unavailable #

MPK701Unit description is currently unavailable

MPK713Unit description is currently unavailable

MMK737Unit description is currently unavailable

MMK738Unit description is currently unavailable

MMK739Unit description is currently unavailable

MMK751Unit description is currently unavailable

MPT736/MPK736Unit description is currently unavailable #

# MPT code denotes study tour version of the unit

Or any other unit with the approval of the Course Director


Other course information

Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

Other learning experiences

You may elect to complete the Marketing Study Tour program that includes Marketing Management (MPT732) and International Marketing (MPK736) units.