MPT736 - International Marketing

Unit details

Note: You are seeing the 2018 view of this unit information. These details may no longer be current. [Go to the current version]
Year2018 unit information
Enrolment modes:

Trimester 2: Overseas Study Tour

EFTSL value:0.125
Unit chair:John Hall
Prerequisite:

Nil

Corequisite:MBA704, MBA720, MBR704, MPK732, MPR732, MPT732
Incompatible with: MPK736
Contact hours:

This unit requires students to attend a supervised study tour

Note:

Please refer to Study Tour link below for further information:

USA Study Tour

Special enrolment procedure applies.

Enrolment in this program is by application only. Applications for 2018 programs will open on the following dates:

  • T2 2018 programs – March 2018
  • T3 2018 programs – July 2018

Please add yourself to our expression of interest list and we will contact you when applications open. For further information on international study opportunities please go here.

Content

International marketing focuses on the nature of the international marketplace and the decisions facing international marketing managers. International marketing is the process of planning and conducting transactions across national boundaries to create exchanges and satisfy the objectives of the parties involved in the exchange. International marketing is a sub-set of international business.

International marketing takes many forms ranging from exporting to wholly owned subsidiaries.  The unit deals with the marketing activities and the management of those activities in foreign markets.  The depth and breadth of a business’ involvement in marketing activities in foreign markets depends on many factors, e.g., its size, resources and extent of international experiences.  International marketing is concerned with a wide range of organisations, from businesses that export to only one market, to large global companies marketing their products across many countries and managing the marketing activities through their own subsidiaries. International marketing issues relating to small firms and exporting will be emphasised throughout the course of this unit.

Marketing theory, international trade and international business management principles provide the foundation for this unit.  The theoretical frameworks form the basis of explaining international marketing decisions, including market selection, mode of market entry, the management of marketing activities, and market coverage.

Assessment

Written assignment 1 (group) 4000 words 40%

Written assignment 2 (individual) 4000 words 40%

Test(s) 20%

Unit Fee Information

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