MPK736 - International Marketing
Unit details
Year | 2018 unit information |
---|---|
Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Previously coded as: | MMK736 |
Unit chair: | Mehdi Taghian |
Prerequisite: | Nil |
Corequisite: | MBA704, MBA720, MBR704, MBT704, MBT720, MPK732, MPT732 |
Incompatible with: | MPT736 |
Contact hours: | Campus: 1 x 3 hour seminar (livestreamed with recordings provided) per week Cloud(online): 1 x 3 hour seminar (livestreamed with recordings provided) per week |
Note:This unit is available in study tour mode. Click here for more information. |
Content
The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration.
Assessment
Assessment 1 (Individual) - Written Assignment 1 (1,000 words) - 10%
Assessment 2 (Individual) - Written Assignment 2 (2,500 words) - 30%
Examination (2-hours) - 60%
Hurdle requirementss: achieve a passing grade on the assignments (1 and 2 combined) and at least 50% of the marks available on the examination.
Unit Fee Information
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