MPK736 - International Marketing

Unit details

Note: You are seeing the 2018 view of this unit information. These details may no longer be current. [Go to the current version]
Year2018 unit information
Enrolment modes:Trimester 2: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Previously coded as:MMK736
Unit chair:

Mehdi Taghian

Prerequisite:Nil
Corequisite:MBA704, MBA720, MBR704, MBT704, MBT720, MPK732, MPT732
Incompatible with: MPT736
Contact hours:

Campus: 1 x 3 hour seminar (livestreamed with recordings provided) per week 

Cloud(online): 1 x 3 hour seminar (livestreamed with recordings provided) per week

Note:

This unit is available in study tour mode. Click here for more information.

Content

The purpose of this unit is to examine the key elements in the formulation and implementation of international marketing strategy. The unit analyses the stages through which the firm moves in formulating its global strategy; initial entry; local market expansion; and global rationalisation. The formulation and implementation of strategy is discussed within the context of increasing interdependence of country markets and regional market integration.

Assessment

Assessment 1 (Individual) - Written Assignment 1 (1,000 words) - 10%

Assessment 2 (Individual) - Written Assignment 2 (2,500 words) - 30%

Examination (2-hours) - 60%

Hurdle requirementss: achieve a passing grade on the assignments (1 and 2 combined) and at least 50% of the marks available on the examination. 

Unit Fee Information

Click on the fee link below which describes you: