MPK701 - Research Design and Analysis
Unit details
Year | 2018 unit information |
---|---|
Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
EFTSL value: | 0.125 |
Unit chair: | Ho Yin Wong |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | Nil |
Contact hours: | Campus: 1 x 3 hour seminar (recordings provided) per week Cloud(online): 1 x 3 hour seminar (recordings provided) per week + 4 x 2 hour online seminar (livestreamed with recordings provided) per trimester |
Content
The unit will develop students' knowledge of the scope of research in business, together with the processes and techniques used in business research. Specific topics include an introduction to research in business, problem definition, research design, qualitative and quantitative methods, data collection instruments, qualitative and quantitative data analysis, univariate and multivariate statistical analysis, the development of business models, reporting and presentation of results. Applications of business research concepts in various business areas such as strategic management, marketing management, human resources management and other business disciplines will also be discussed.
Assessment
Written Assignment 4000 words 40%, Examination 2 hours 60%
Unit Fee Information
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