MPK701 - Research Design and Analysis

Unit details

Note: You are seeing the 2018 view of this unit information. These details may no longer be current.
Year

2018 unit information

Enrolment modes:Trimester 2: Burwood (Melbourne), Online
EFTSL value:0.125
Unit chair:Ho Yin Wong
Prerequisite:

Nil

Corequisite:Nil
Incompatible with: Nil
Contact hours:

Campus: 1 x 3 hour seminar (recordings provided) per week

Cloud(online): 1 x 3 hour seminar (recordings provided) per week + 4 x 2 hour online seminar (livestreamed with recordings provided) per trimester

Content

The unit will develop students' knowledge of the scope of research in business, together with the processes and techniques used in business research. Specific topics include an introduction to research in business, problem definition, research design, qualitative and quantitative methods, data collection instruments, qualitative and quantitative data analysis, univariate and multivariate statistical analysis, the development of business models, reporting and presentation of results. Applications of business research concepts in various business areas such as strategic management, marketing management, human resources management and other business disciplines will also be discussed.

Assessment

Written Assignment 4000 words 40%, Examination 2 hours 60%

Unit Fee Information

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