MMM312 - Event Management
Unit details
Year: | 2021 unit information |
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Important Update: | Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester. Thank you for your flexibility and commitment to studying with Deakin in 2021. Last updated: 4 June 2021 |
Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 2: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit Chair: | Trimester 1: Amanda Coles Trimester 2: Anne Kershaw |
Prerequisite: | Nil |
Corequisite: | Nil |
Incompatible with: | Nil |
Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
Scheduled learning activities - campus: | 1 x 2 hour class Prior to the class students are required to view the online lecture / learning resources in order to be able to contribute effectively to the class activities. |
Scheduled learning activities - cloud: | 1 x 2 hour classvia zoom Prior to the classstudents are required to view the online lecture / learning resources in order to be able to contribute effectively to the class activities. |
Content
Events and celebrations are a feature of all societies. They define our lives, culture and community while also delivering a range of social, economic and environmental outcomes. Businesses, government and community organisations are increasingly engaged in developing and delivering a diverse range of events such as festivals, sporting events, community celebrations, conferences, team building and product launches.
This unit develops students’ knowledge and skills in the design, planning, organisation and operation of events. It examines the use of a range of management processes in the events industry including project management; operations and logistics; risk management; financial management; human resources; and strategic marketing. The unit also examines the factors that enable events to be environmentally sustainable. This unit is practical and emphasises the skills and expertise needed by event managers through a focus on 'hands on' learning.
ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
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ULO1 | Determine the use of a range of management processes in the design, planning, organisation and operation of events | GLO1: Discipline-specific knowledge and capabilities |
ULO2 | Analyse the environments in which events are developed and delivered, and the associated implications for event managers | GLO4: Critical thinking |
ULO3 | Formulate responses to a range of real world issues and solve problems in order to ensure safe and sustainable event practice | GLO5: Problem solving |
ULO4 | Devise event management plans through collaboration with event management teams, collaborating with others from a range of disciplines and backgrounds | GLO7: Teamwork |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
Assessment 1: (Individual) Case study Evaluation | 2500 words | 40% | Week 4 |
Assessment 2: (Group of 4) Report (Business) | 2500 words | 30% | Week 8 |
Assessment 3: (Individual) Report (Business) | 2000 words | 30% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: MMM312 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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