MMK751 - Services Marketing
Unit details
| Year | 2018 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit chair: | Nichola Robertson |
| Prerequisite: | Nil |
| Corequisite: | MPK732, MPR732 or MPT732 |
| Incompatible with: | Nil |
| Contact hours: | Campus: 1 x 3 hour seminar (recordings provided) per week Cloud (Online):1 x 3 hour seminar (recordings provided) + 1 hour online seminar (livestreamed with recordings provided) per week |
Content
Services dominate the economies of developed countries, and services are playing an increasingly important role in developing South-East Asian countries. Service industries currently account for approximately 70-80% of Australia's GDP and employ over 80% of the workforce. It is anticipated that 90% of all new jobs created during this decade will be in the service sector.
Service organisations differ in many important respects from manufacturing organisations, requiring a distinctive approach to planning and implementing marketing strategy. This subject builds on the knowledge gained in Marketing Management by providing a detailed analysis of how to tailor marketing goals and strategies to service organisations. This is a highly practical unit that allows students the opportunity to apply theory to real-life situations on an on-going basis.
Assessment
Assessment 1 (Individual) Industry-based written research report (4,000 words) 40%
Examination (2-hours) 60%
Hurdle requirement: achieve at least 50% of the marks available on the examination
Unit Fee Information
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