MMK368 - Business Marketing
Unit details
Year: | 2021 unit information |
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Important Update: | Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester. Thank you for your flexibility and commitment to studying with Deakin in 2021. Last updated: 4 June 2021 |
Enrolment modes: | Trimester 1: Burwood (Melbourne), Waterfront (Geelong)*, Cloud (online) |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit Chair: | Trimester 1: Thomas Gaarenstroom Trimester 2: Nicholas McClaren |
Prerequisite: | MMK277 or MMK101 |
Corequisite: | Nil |
Incompatible with: | Nil |
Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
Scheduled learning activities - campus: | 1 x 1.5 hour class per week for 11 weeks (16.5 hours total). *1 x 2 hour workshop per week for weeks 1-5 (10 hours) and 1 x 1 hour workshop per week for weeks 6 -11 (6 hours total). |
Scheduled learning activities - cloud: | 1 x 1.5 hour class per week for 11 weeks (recordings provided) (16.5 hours total) 1 x 2 hour online workshop per week for weeks 1-5 (10 hours) (Livestreamed with recordings provided) and 1 x 1 hour workshop per week for weeks 6-11 (6 hours total) (Livestreamed with recordings provided) |
Content
Business Marketing is about the marketing conducted between businesses and other organisations. The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.
ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
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ULO1 | Apply fundamental marketing concepts and processes in business-to-business marketing contexts. | GLO1: Discipline-specific knowledge and capabilities |
ULO2 | Develop and communicate a written plan for targeting a business market. |
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ULO3 | Critically analyse and synthesise information from academic and industry publications, market research, and other business-to-business marketing sources. |
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ULO4 | Reflect on the application of fundamental marketing concepts and processes in business-to-business contexts through critical evaluation and analysis of how target marketing strategy is developed. |
GLO6: Self-management |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
Assessment 1: Project Part 1: Data Analysis (Individual) Part 2: Report (Individual) | Part 2: 3500 words | Part 1: 20% Part 2: 40% | Week 5 & 11 |
24 hour Open Book Online Exam | 1500 words | 40% | Exam period |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement
Hurdle requirement: Achieve at least 50% of the marks available on the exam.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: MMK368 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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