MMK368 - Business Marketing

Unit details

Note: You are seeing the 2021 view of this unit information. These details may no longer be current. [Go to the current version]
Year:

2021 unit information

Important Update:

Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester.

Thank you for your flexibility and commitment to studying with Deakin in 2021.

Last updated: 4 June 2021

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waterfront (Geelong)*, Cloud (online)
Trimester 2: Burwood (Melbourne)*, Waterfront (Geelong), Cloud (online)

Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Thomas Gaarenstroom
Trimester 2: Nicholas McClaren
Prerequisite:

MMK277 or MMK101

Corequisite:Nil
Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 1.5 hour class per week for 11 weeks (16.5 hours total).

*1 x 2 hour workshop per week for weeks 1-5 (10 hours) and 1 x 1 hour workshop per week for weeks 6 -11 (6 hours total).

Scheduled learning activities - cloud:

1 x 1.5 hour class per week for 11 weeks (recordings provided) (16.5 hours total)

1 x 2 hour online workshop per week for weeks 1-5 (10 hours) (Livestreamed with recordings provided) and 1 x 1 hour workshop per week for weeks 6-11 (6 hours total) (Livestreamed with recordings provided) 

Content

Business Marketing is about the marketing conducted between businesses and other organisations.  The unit examines the nature of business markets, managing commercial relationships in business-to-business marketing, professional selling and the management of selling, the management of distribution channels, and business marketing strategy. The content includes aspects such as the concepts and processes involved in business marketing and the management of marketing in business-to-business contexts.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Apply fundamental marketing concepts and processes in business-to-business marketing contexts.

GLO1: Discipline-specific knowledge and capabilities

 ULO2

Develop and communicate a written plan for targeting a business market. 


GLO2: Communication

 ULO3

Critically analyse and synthesise information from academic and industry publications, market research, and other business-to-business marketing sources. 


GLO3: Digital literacy

 ULO4

Reflect on the application of fundamental marketing concepts and processes in business-to-business contexts through critical evaluation and analysis of how target marketing strategy is developed. 


GLO1: Discipline-specific knowledge and capabilities

GLO6: Self-management

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week 

Assessment 1: Project 

Part 1: Data Analysis (Individual)

Part 2: Report (Individual) 

Part 2: 3500 words

Part 1: 20% 

Part 2: 40% 

Week 5 & 11

24 hour Open Book Online Exam

1500 words 40% Exam period

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Hurdle requirement

Hurdle requirement: Achieve at least 50% of the marks available on the exam. 

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MMK368 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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