MMK317 - Advanced Retail Management
Unit details
| Year: | 2023 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 2: Allison Ringer |
| Prerequisite: | MMK217 |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 1 hour class (recordings provided) and 1 x 2 hour seminar per week (recordings provided) |
| Scheduled learning activities - online: | 1 x 1 hour class (recordings provided) and 1 x 2 hour online seminar (recordings provided) per week |
Content
This unit explores the critical relationships that exist between retailers and suppliers, which increasingly define the effectiveness of merchandise management strategy across key supply chain stages including distribution, data exchange, shopper marketing, category captaincy and range planning.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Apply contemporary retail management and marketing theory, frameworks, techniques and functions to the development of retail concepts and formats. | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Communicate and disseminate information effectively by oral, written and visual means of creative ideas and concepts in the retail space. | GLO2: Communication |
| ULO3 | Identify both internal and external complexities faced by organisations when moving merchandise (goods) through diverse retail channels. | GLO1: Discipline-specific knowledge and capabilities |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: (Group of 3) Report (Business) | 3000 words | 30% | Information not yet available |
| Assessment 2: (Group of 3) In class presentation | 20 minutes | 20% | Information not yet available |
| End-of-unit assessment task: Written response test | 2000 words | 50% | End-of-unit assessment period |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
Texts and reading lists for units can be found on the University Library via the following link. Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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