MMK317 - Advanced Retail Management
Unit details
Year: | 2021 unit information |
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Important Update: | Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester. Thank you for your flexibility and commitment to studying with Deakin in 2021. Last updated: 4 June 2021 |
Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Unit Chair: | Trimester 2: Cuc Nguyen |
Prerequisite: | MMK217 |
Corequisite: | Nil |
Incompatible with: | Nil |
Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
Scheduled learning activities - campus: | 1 x 1 hour class and 1 x 2 hour seminar per week |
Scheduled learning activities - cloud: | 1 x 1 hour class (recordings provided) + 2 hour online seminar (livestreamed with recordings provided) per week |
Content
This unit explores the critical relationships that exist between retailers and suppliers, which increasingly define the effectiveness of merchandise management strategy across key supply chain stages including distribution, data exchange, shopper marketing, category captaincy and range planning.
ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
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ULO1 | Demonstrate knowledge and critical understanding of the theory and frameworks of contemporary retail management/marketing techniques and functions specific to the development of retail concepts and formats | GLO1: Discipline-specific knowledge and capabilities |
ULO2 | Communicate and disseminate information effectively by oral, written and visual means of creative ideas and concepts in the retail space | GLO2: Communication |
ULO3 | Demonstrate an understanding of the complexity of merchandise moving through retail channels | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking |
ULO4 | Demonstrate an ability to cooperate as a team to attain shared goals | GLO7: Teamwork |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
Assessment 1 (Group of 3) Report (Business) | 3000 words | 30% | Information not yet available |
Assessment 2 (Group of 3) In class presentation | 20 minutes | 20% | Information not yet available |
Examination (Closed Book) | 2 hours | 50% | Exam period |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
Texts and reading lists for units can be found on the University Library via the following link. Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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