MMK217 - Retail Management
Unit details
| Year: | 2023 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Previously coded as: | MMK226 |
| Unit Chair: | Trimester 1: Alvin Lee |
| Prerequisite: | Nil |
| Corequisite: | MMK101 |
| Incompatible with: | MMK226 |
| Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 1 hour class (recordings provided) and 1 x 2 hour seminar per week (recordings provided) |
| Scheduled learning activities - online: | 1 x 1 hour online class (recordings provided) + 1 x 2 hour online seminar (livestreamed with recordings provided) per week |
Content
This unit introduces the students to retailing from a managerial perspective. This includes the historical overview of retailing, the structure of retail organisations, current issues and challenges in the retail industry, developing effective retail pricing, promotion, brand, communication strategies, merchandise management, logistics, customer service, store design, and retail performance monitoring.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Explain the roles and functions different organisations play in the retail industry. | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Analyse the environments in which retail services are developed, and the associated implications for retail managers. | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking |
| ULO3 | Interpret and critically evaluate retail problems and apply appropriate retail management models and theories to generate strategic and tactical solutions. | GLO1: Discipline-specific knowledge and capabilities GLO5: Problem solving |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: (Individual) Report (PESTEL Analysis) | 1000 words | 20% | Week 4 |
| Assessment 2: (Group of 3) Report (Business) | 3500 words | 40% | Week 9 |
| End-of-unit assessment task: Written response test | 2 hours, 2000 words | 40% | End-of-unit assessment period |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
Texts and reading lists for units can be found on the University Library via the following link. Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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