MIS384 - Marketing Analytics

Unit details

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Year:2019 unit information
Enrolment modes:Trimester 1: Burwood (Melbourne), Online
Credit point(s):1
EFTSL value:0.125
Trimester 1 Unit Chair:

Ali Tamaddoni

Prerequisite:

MIS171

Corequisite:Nil
Incompatible with: Nil
Scheduled learning activities - campus:

1 x 2 hour class and 1 x 1.5 hour practical (lab) per week

Scheduled learning activities - cloud (online):

11 x 1.5 hour class (recordings provided) + 11 X 1.5 hour online seminar

Content

The Marketing Analytics unit focuses on models and techniques of analysing a firm’s performance in a market which then can help decision makers to better allocate their resources. The teaching materials are organized in a way that expose students to both theoretical and practical aspects of models and techniques. Regarding this, a 1.5 hour class, is followed by a 1.5 hour seminar where students have the opportunity to get their hands on data (mostly from real cases) to implement the techniques and models. Students will also be required to conduct data analysis (assessments 1 and 2) and write a business report based on their findings (assessments 1 and 2).

Assessment

Assessment 1: (Individual) – Mini case 1: (1,500 words) 20%

Assessment 2: (Group of 3 students) – Mini case 2: (4,000 words) 30%

Examination: 50%

Hurdle requirement

Hurdle Requirement: must achieve at least 50% of the marks available on the examination

Unit Fee Information

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