MIS362 - Social Media Analytics and Data Driven Innovation
Unit details
Year: | 2019 unit information |
---|---|
Enrolment modes: | Not offered in 2019. |
Credit point(s): | 1 |
EFTSL value: | 0.125 |
Trimester 1 Unit Chair: | Kristijan Mirkovski |
Prerequisite: | MIS171 |
Corequisite: | Nil |
Incompatible with: | Nil |
Scheduled learning activities - campus: | 1 x 2 hour class and 1 x 1 hour seminar per week |
Scheduled learning activities - cloud (online): | 11 x 2 hour class (recordings provided) and 3 x 1 hour online seminar |
Content
This unit introduces students to the nature of social media and its cultural politics. It familiarises students with software tools for accessing, analysing, and visualing social media data. It also explores (1) the implications of accessing social media data; (2) the benefits and problems with analysing social media data in real time; (3) the approaches to analysing social media data for trends and patterns; and (4) the approaches for social media data-driven innovation in organisations.
Assessment
Assessment 1: (Individual) Case Study Report (1,500 words) 20%
Assessment 2a: (Individual) Social Media Analysis Report (3,000 words) 25%
Assessment 2b: (Individual) Video Presentation (10-minutes) 5%
Examination: (2-hours) 50%
Hurdle requirement
Hurdle requirement: Achieve at least 50% of the marks available on the examination
Unit Fee Information
Click on the fee link below which describes you: