MAE214 - Economic Strategy for Business
Unit details
| Year: | 2021 unit information |
|---|---|
| Important Update: | Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester. Thank you for your flexibility and commitment to studying with Deakin in 2021. Last updated: 4 June 2021 |
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Previously coded as: | MAE314 |
| Unit Chair: | Trimester 2: Ching-Jen Sun |
| Prerequisite: | MAE101 |
| Corequisite: | Nil |
| Incompatible with: | MAE314 |
| Typical study commitment: | Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 2 hour class, 1 x 1 hour seminar per week |
| Scheduled learning activities - cloud: | Online independent and collaborative learning activities including 3 scheduled online seminars |
Content
This unit introduces the business fundamentals, economic principles, market foundations that should not be neglected by managers and investors and the methodology of developing strategies for ensuring efficient economic operations. In particular, the following four issues will be addressed:
- Boundaries of the firm. What should the firm do, how large should it be, and what businesses should it be in?
- Market and competitive analysis. What is the nature of the markets in which the firm competes and the nature of competitive interactions among firms in those markets?
- Positioning and dynamics. How should the firm position itself to compete, what should be the basis of its competitive advantage, and how should it adjust over time?
- Internal organization. How should the firm organize its structure and systems internally? How can a contract be written in order to create appropriate incentives?
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Understand various ways of structuring and organizing the production of a firm | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Evaluate the market and recognising opportunities under competition | GLO1: Discipline-specific knowledge and capabilities |
| ULO3 | Design strategies to achieve efficient operations under various restrictions and constraints | GLO1: Discipline-specific knowledge and capabilities |
| ULO4 | Understand the role of economics in the workplace | GLO6: Self-management |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
| Assessment 1: Project (i) Group of 3 - short answer questions (ii) Group of 3 - Report (Business) (iii) Individual - Written reflection (self) | (i) 900 words (ii)3500 words (iii) 600 words | (i) 12.5% (ii) 12.5% (iii) 5% | Week 6 |
| Assessment 2 (individual) - Problem-based written assignment | 1,500 words | 20% | Week 9 |
| Examination (closed book) | 2-hours | 50% | Exam period |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: MAE214 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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