ALR718 - Public Relations, Activism and Social Change
Unit details
| Year | 2018 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit chair: | Sharyn McDonald |
| Prerequisite: | D305 students must have passed 24 credit points of study at levels 1, 2 & 3 with a minimum WAM of 60%, otherwise Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Contact hours: | Burwood: 1 x 2 hour Seminar per week Cloud (online): Learning experiences are via CloudDeakin |
Content
This unit pays special attention to the public relations industry in managing conflict and social change at different stages of modernity and contexts. Drawing on a number of activist case studies, the unit emphasises a socio-cultural understanding and analysis through a ‘critical public relations’ lens in order to understand ‘PR’ and its impacts, especially for marginalised groups. This assists students to analyse movements for social change and communication campaigns through a range of novel perspectives.
Assessment
Written Assignment, 30%, 1500 words
Written Assignment, 50%, 2500 words
Presentation (digital or oral), 20%
Unit Fee Information
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