ALR210 - Media Relations Strategy
Unit details
| Year: | 2023 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online Trimester 3: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 1: Ross Monaghan Trimester 3: Ross Monaghan |
| Cohort rule: | Nil |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ALR206, ALR207 |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | Trimester 1: 1 x 2-hour seminar per week |
| Scheduled learning activities - online: | Trimester 1: Online independent and collaborative learning activities including weekly engagement with materials |
| In-person attendance requirements: | Trimester 3: Intensive over 3.5-days at the Burwood campus |
Content
The unit examines the theoretical and practical foundations of media from the perspective of the communication professions. The unit will examine the use of media in a range of organisational contexts including liaison with news outlets and the use of social media. Unit content incorporates the latest theories and trends in media consumption and creation and will ensure students are able to effectively manage future developments.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Apply the required conventions to create and/or monitor media content | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO3: Digital literacy |
| ULO2 | Demonstrate skills in digital content creation appropriate to an organisation's media requirements | GLO3: Digital literacy GLO4: Critical thinking GLO5: Problem solving |
| ULO3 | Develop clear and consistent strategic communication tactics in a tone and style appropriate for a specified audience and media channels | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO5: Problem solving |
| ULO4 | Critically review theories related to contemporary professional communication practice and make informed decision regarding application | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking GLO5: Problem solving |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 - Media Kit (A – 30%); Media Kit (B – 30%) | 2400 words or equivalent | 60% | Media Kit A – Week 6 Media Kit B – Week 10 |
| Assessment 2 - Social media project | 1600 words or equivalent | 40% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via ALR210
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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