ALR210 - Media Relations Strategy
Unit details
| Year: | 2021 unit information |
|---|---|
| Important Update: | Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester. Thank you for your flexibility and commitment to studying with Deakin in 2021. Last updated: 4 June 2021 |
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online Trimester 3: Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 1: Mark Sheehan Trimester 3: Mark Sheehan |
| Cohort rule: | Nil |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ALR206 and ALR207 |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | Trimester 1: 1 x 2-hour seminar per week |
| Scheduled learning activities - cloud: | Trimester 1: Online independent and collaborative learning activities including weekly engagement with materials |
| In-person attendance requirements: | Trimester 3: Intensive over 3.5-days at the Burwood campus |
Content
The unit examines the theoretical and practical foundations of media from the perspective of the communication professions. The unit will examine the use of media in a range of organisational contexts including liaison with news outlets and the use of social media. Unit content incorporates the latest theories and trends in media consumption and creation and will ensure students are able to effectively manage future developments.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Apply the required conventions to create and/or monitor media content | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO3: Digital literacy |
| ULO2 | Demonstrate skills in digital content creation appropriate to an organisation's media requirements | GLO3: Digital literacy GLO4: Critical thinking GLO5: Problem solving |
| ULO3 | Develop clear and consistent strategic communication tactics in a tone and style appropriate for a specified audience and media channels | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO5: Problem solving |
| ULO4 | Critically review theories related to contemporary professional communication practice and make informed decision regarding application | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking GLO5: Problem solving |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 - Media kit | 1600 words or equivalent | 40% | Information not yet available |
| Assessment 2 - Social media project | 2400 words or equivalent | 60% | Information not yet available |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.
Unit Fee Information
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