ALR104 - Strategic Communication and Writing
Unit details
| Year: | 2023 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 2: Ross Monaghan |
| Cohort rule: | Nil |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ALRM104 |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | Burwood and Waurn Ponds Campus: 1 x 1-hour class per week, 1 x 2-hour seminar per week |
| Scheduled learning activities - online: | Online independent and collaborative learning activities including, 1 x 1-hour recorded class per week, 2-hour online seminar per week |
Content
This unit develops foundation skills and knowledge required for understanding public relations as a strategic and communications function within organisations. Students will learn how to conduct effective research to solve public relations problems and develop written tactics for traditional and new media channels that encourage mutual understanding between organisations and their publics. Concepts and applied learning in this unit will be relevant to all students interested in the way businesses, public sector bodies and NGOs communicate within complex and changing social contexts and an increasingly networked and digital society.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Demonstrate understanding of various communication theories through application to persuasive and informational strategic communication projects | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Identify relevant information drawn from secondary research and desktop research to prioritise and construct key messages | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy GLO4: Critical thinking GLO5: Problem solving |
| ULO3 | Apply a writing process to develop key messages into strategic communication tactics to support clearly defined objectives | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO5: Problem solving |
| ULO4 | Write clear and consistent strategic communication tactics in a tone and style appropriate for a specified audience and media channel | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication |
| ULO5 | Edit and evaluate written strategic communications tactics | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication GLO4: Critical thinking |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 - Quiz | 800 words or equivalent | 20% | Week 4 & 6 |
| Assessment 2 Group - Research and writing project | 1600 words or equivalent | 40% | Week 11 |
| Assessment 3 - Portfolio | 1600 words or equivalent | 40% | Week 8 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via ALR104
Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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