ALM101 - Making Social Media

Unit details

Note: You are seeing the 2021 view of this unit information. These details may no longer be current. [Go to the current version]
Year:

2021 unit information

Important Update:

Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester.

Thank you for your flexibility and commitment to studying with Deakin in 2021.

Last updated: 4 June 2021

Enrolment modes:

Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online), CBD*

Trimester 3: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online)

Note: Enrolment into this unit must be completed by the end of week 1 of trimester due to early assessment deadlines.

Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 1: Adam Brown
Trimester 3: Emily Wade
Cohort rule:

Nil

Prerequisite:

Nil

Corequisite:

Nil

Incompatible with:

ALC203

Typical study commitment:

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 2-hour seminar per week and extensive online interactions via social media equivalent to 1 x 1-hour class per week (weeks 1-6 online and weeks 7-11 on-campus).

Scheduled learning activities - cloud:

1 x 2-hour online seminar per week. Extensive online interactions via social media equivalent to 1 x 1-hour class per week

Note:

*CBD refers to the National Indigenous Knowledges, Education, Research and Innovation (NIKERI) Institute; Community Based Delivery

Content

This unit enables students to explore and experience present day digital media culture in critical and creative ways. The unit is built on multi-platformed content, delivery and assessment, providing a user-friendly engagement with social media that facilitates practical, hands-on work in micro-blogging, blogging and podcasting. Creating and sharing different forms of media content, students learn how to communicate across various online platforms as part of a highly interactive community. Highlighting the benefits of media-making for personal and professional use, the unit allows students to develop their portfolios and discover how to use social media to strategically build a dynamic online identity.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Describe and analyse social media spaces, behaviours and debates relevant to a range of personal and professional contexts.

GLO1 Discipline-specific knowledge and capabilities:

ULO2

Apply real-world social media technologies to develop an online identity and portfolio by creating digital content that showcases media-making conventions and techniques.

GLO1 Discipline-specific knowledge and capabilities:

GLO3 Digital literacy:

ULO3

Conform to legal and ethical standards of media-making and contribute to an online learning community using social media platforms as a global digital citizen.

GLO3 Digital literacy:

GLO8 Global Citizenship: 

ULO4

Apply communication skills in written, visual and oral formats to create and share digital content using social media for a range of purposes and audiences.

GLO2 Communication:

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Online exercise 800 words or equivalent 20% Information not yet available
Assessment 2 - Portfolio output 1 1600 words 
or equivalent
40% Information not yet available
Assessment 3 - Portfolio output 2 1600 words
or equivalent
40% Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.

Unit Fee Information

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