ALC104 - Media Genres: Negotiating Textual Forms and Pleasures
Unit details
| Year: | 2021 unit information |
|---|---|
| Important Update: | Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester. Thank you for your flexibility and commitment to studying with Deakin in 2021. Last updated: 4 June 2021 |
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Online Trimester 3: Burwood (Melbourne), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 1: Sean Redmond Trimester 3: Sean Redmond |
| Cohort rule: | Nil |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 1-hour class per week, 1 x 1-hour seminar per week |
| Scheduled learning activities - cloud: | Online independent and collaborative learning activities including 1-hour of scheduled online seminar; plus 1-hour weekly class recording |
Content
This unit introduces students to the ways in which certain media carry similar codes and conventions, pleasures and expectations. It will examine how these conventions can be produced by the media industries and read and consumed by audiences. The unit will involve the close textual analysis of media genres; examine the way audiences relate to and interact with media genres; and will explore the way media industries promote and sell genres for commercial reasons. Case studies vary from year to year and may include genres such as comedy, horror, science fiction, melodrama, soap opera, the game show, fan fiction, fantasy role-playing games, and gaming apps.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Understand and critically analyse the codes and conventions of at least two media genres studied in the unit | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking |
| ULO2 | Communicate competently in written, creative, and aural forms what media genres consist of, why they are produced, and what types of pleasures they offer audiences | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication |
| ULO3 | Work effectively as a member of a team to demonstrate an understanding of media genre | GLO1: Discipline-specific knowledge and capabilities GLO7: Teamwork |
| ULO4 | Critically explore media genre in a national and global context from artistic/public and commercial perspectives | GLO4: Critical thinking GLO8: Global citizenship |
| ULO5 | Demonstrate personal motivation and a capacity for independent thought | GLO6: Self-management |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 - Genre creative assignment | 2000 words | 50% | Week 6 |
| Assessment 2 - Genre pitch | 2000 words | 50% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: ALC104 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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