AIP247 - Media and Politics: Campaign Strategies
Unit details
| Year: | 2021 unit information |
|---|---|
| Important Update: | Unit delivery will continue to be provided in line with the most current COVIDSafe health guidelines. This may include a mix of on-campus and online activities. To find out how you are impacted, please check your unit sites for announcements and updates. Unit sites open one week prior to the start of each Trimester/Semester. Thank you for your flexibility and commitment to studying with Deakin in 2021. Last updated: 4 June 2021 |
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 2: Maria Rae |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | AIP204 |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. |
| Scheduled learning activities - campus: | 1 x 2-hour seminar per week |
| Scheduled learning activities - cloud: | 1 x 2-hour online seminar per week |
Content
In the Information Age, the media plays a critical role in the political process. This unit has two key goals. Firstly, it seeks to provide a comprehensive overview of the complex relationship between the media and politics, taking into account contemporary academic theories and debates, practical examples and real world issues, and the evolution of this relationship via new technologies. Secondly, this unit seeks to engage students in an ongoing learning process in which they will develop and refine media skills relevant to running a political campaign (such as creating fictional Twitter, YouTube and Facebook accounts).
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Review and analyse major theoretical, conceptual, and policy debates about the nature and significance of politics and the media and the contexts in which they operate | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking |
| ULO2 | Communicate complex political ideas to a public audience, through a range of social, audio visual and written media, based on understanding of the theoretical and conceptual underpinnings of political communication | GLO1: Discipline-specific knowledge and capabilities GLO2: Communication |
| ULO3 | Employ a range of digital technologies to apply political knowledge, and to engage in the (fictional) political process by running a political campaign | GLO1: Discipline-specific knowledge and capabilities GLO3: Digital literacy |
| ULO4 | Employ initiative and creativity to generate approaches and solutions to complex problems of politics and media- including developing practical skills and applying them to real world (fictional) examples | GLO1: Discipline-specific knowledge and capabilities GLO4: Critical thinking GLO5: Problem solving |
| ULO5 | Demonstrate teamwork skills parallel to the contemporary professional environment | GLO1: Discipline-specific knowledge and capabilities GLO7 Teamwork |
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1 (Group) - Portfolio | 400 words or equivalent | 10% | Week 5 |
| Assessment 2 - Report | 2400 words or equivalent | 60% | Week 8 |
| Assessment 3 (Group) - Portfolio | 1200 words or equivalent | 30% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: AIP247 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
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