ADD305 - Strategic Design Studio

Unit details

Year:

2024 unit information

Enrolment modes:

Unit available for enrolment from 2025

Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online

Credit point(s):1
EFTSL value:0.125
Previously coded as:ADD301
Unit Chair:Maria Bates
Cohort rule:Nil
Prerequisite:

Students must have completed two level 2 ADD units

Corequisite:Nil
Typical study commitment:

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

1 x 3-hour seminar per week

Educator-facilitated (scheduled) learning activities - online unit enrolment:

1 x 3-hour online seminar per week (livestreamed with recordings provided)

Content

In this unit, students explore the practices and processes for engaging and excelling in strategic communication design. Students will work both independently and form multidisciplinary teams that will collaborate with each other, their clients, and the target audience to resolve complex creative projects from conception to completion. This unit will provide the opportunity for students to work in a studio setting to connect with industry and commercial partners. They will work on real-world projects to solve real-world problems through design. The process of collaboration identifies design and designers as integral to the development and success of any project. This unit identifies effective design thinking and methodology as integral to development and the success of any project.

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Critically analyse and apply strategic theory and methods of contemporary communication design practice in response to a client brief

GLO1: Discipline-specific knowledge and capabilities
GLO 6: Self Management

ULO2 Effectively communicate and apply strategic communication design practices and protocols in a professional context

GLO2: Communication

ULO3 Investigate and apply design thinking methods to empathise, analyse, ideate, prototype and test complex and ill-defined problems that clients and their audiences face in a global context

GLO4: Critical Thinking

ULO4

Lead, deliver and perform within a collaborative professional team to deliver industry standard outcomes

GLO7: Teamwork

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1: Research and Concept Proposal  1600 words
or equivalent
40% Information not yet available
Assessment 2: Design Development 1200 words
or equivalent
30% Information not yet available
Assessment 3: Design Application 1200 words
or equivalent
30% Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.

Unit Fee Information

Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.

Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.

Use the Fee estimator to see course and unit fees applicable to your course and type of place.

For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.