ADD207 - Environmental Design

Unit details

Year:

2024 unit information

Enrolment modes:Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online
Credit point(s):1
EFTSL value:0.125
Previously coded as:ADD203
Unit Chair:Trimester 2: Tonya Meyrick
Cohort rule:Nil
Prerequisite:

Must have passed 1 unit from: ADD105, ADD106, ADT101, ADT102

Corequisite:Nil
Typical study commitment:

Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

This will include educator guided online learning activities within the unit site.

Educator-facilitated (scheduled) learning activities - on-campus unit enrolment:

1 x 2-hour seminar per week

Educator-facilitated (scheduled) learning activities - online unit enrolment:

1 x 2-hour online seminar per week (recordings provided)

Content

In this unit, students will explore experiential communication design, namely the areas of iconography, environmental, cultural interpretations, navigation and way-finding systems. Students are  expected to be reasonably fluent in the Adobe Creative Suite and will actively research contemporary and historical aspects of visual communication and commercial design as it relates to modern society. Students will be presented with design issues and develop methods and strategies for the generation and production of effective solutions.

 

ULO These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: Deakin Graduate Learning Outcomes
ULO1

Articulate and apply communication design principles and practices to achieve a range of client briefs 

GLO1: Discipline-specific knowledge and capabilities
GLO2: Communication

ULO2

Apply design thinking methodologies to address ill-defined problems in communication design 

GLO1: Discipline-specific knowledge and capabilities
GLO5: Problem solving

ULO3

Critically analyse industry research, synthesising contemporary concerns relevant to client briefs 

GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical Thinking

ULO4

Investigate the principles of human-centred design for diverse audiences and/or clients, ethically engaging inclusive practices in global contexts

GLO1:Discipline-specific knowledge and capabilities
GLO8: Global citizenship

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1: Research Design - Four posters diagrammatically interpreting design decisions, methods and outcomes 1200 words 30% Week 4
Assessment 2: Concept Design - Concept design based on best-practice cultural interpretation 1200 words
or equivalent. 
30% Week 7
Assessment 3: Applied Design - Two applied environmental designs with supporting strategy 1600 words
or equivalent. 
40% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

To be provided

Unit Fee Information

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