ADD106 - Type Foundations
Unit details
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Previously coded as: | ADV102 |
| Unit Chair: | Trimester 2: Colin Trechter |
| Prerequisite: | Nil |
| Corequisite: | Nil |
| Incompatible with: | ACG102 |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 1-hour lecture per week, 1 x 2-hour seminar per week |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 1-hour lecture per week (recordings provided), 1 x 2-hour online seminar per week (livestreamed with recordings provided) |
Content
Typography is an essential component to communication and this unit explores the theory and application of forms and structures of typography including the anatomy and applications of type and font families across print, digital and web applications. This unit will address and engage with the impact and implications of selecting and applying typography to a variety of design scenarios in historical and a multifaceted contemporary setting. This unit introduces and reinforces industry standard typography practices for both print and screen based environments. Student creative thinking ideation and project strategies for design briefs are developed to enable the advancement of information technology skills, design thinking and design construction methods. This unit engages self-directed learning in conjunction with a focus on attention to discipline specific scholarly research, conceptual analysis, and global industry practice.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Identify appropriate materials and use these to draw and illustrate solutions to a given brief | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Use a variety of skills and techniques in drawing to communicate ideas | GLO2: Communication |
| ULO3 | Critically evaluate information to conceptualise ideas | GLO4: Critical thinking |
| ULO4 | Complete tasks in class with limited timeframe satisfying the requirements of the brief | GLO6: Self-management |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: Research Case study - Creative design exercises and research folio | 30% | Week 3 | |
| Assessment 2: Research Proposal | 30% | Week 7 | |
| Assessment 3: Project Presentation - Publication outcome | 40% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
The texts and reading list for the unit can be found on the University Library via the link below: ADD106 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
Use the Fee estimator to see course and unit fees applicable to your course and type of place.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.