MMS320 - Sport Innovation and Entrepreneurship
Unit details
| Year | 2026 unit information |
|---|---|
| Enrolment modes: | Trimester 2: Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Unit Chair: | Trimester 2: Adam Karg |
| Cohort rule: | This unit is only available to students enrolled in D394, M320, M391 |
| Prerequisite: | MMS100 and MMS201 plus the completion of 14 credit points of units. |
| Corequisite: | MMS308 |
| Incompatible with: | Nil |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 1 hour online lecture (recordings provided) and 1 x 2 hour online seminar (recordings provided) each week. |
| Typical study commitment: | Students will on average spend 150 hours over the trimester undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
Content
This unit provides students with an in-depth exploration of innovation, entrepreneurship and commercialisation in the sport industry, examining how change and disruption are shaping the business of sport. Students will engage with foundational theories of innovation and entrepreneurship while analysing key trends influencing the sport ecosystem locally and globally. The unit spans both commercial and participation sport contexts, focusing on the application of digital, data, and emergent technologies, as well as evolving business models driven by changing sport consumption patterns. The unit also highlights themes of organisational change, entrepreneurship and globalisation in sport. Through industry insights, case-based learning, and applied problem-solving, students will develop the knowledge and skills to navigate the future of sport business.
Learning outcomes
| ULO | These are the Unit Learning Outcomes (ULOs) for this unit. At the completion of this unit, successful students can: | Alignment to Deakin Graduate Learning Outcomes (GLOs) |
|---|---|---|
| ULO1 | Identify and explain key theories of innovation and entrepreneurship relevant to the sport industry. | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Assess the impact of sport technology, organisational change and innovation on sport managers and sport organisations. | GLO1: Discipline-specific knowledge and capabilities |
| ULO3 | Critically evaluate how emerging technologies and shifting consumption patterns are influencing sport business models and value creation. | GLO4: Critical Thinking |
| ULO4 | Assess and respond to current and evolving industry cases addressing challenges and opportunities in commercial and participation sport contexts.
| GLO5: Problem Solving: |
Assessment
| Assessment Description | Student Output | Grading and Weighting (% total mark for unit) | Indicative Due Week |
|---|---|---|---|
| Assessment 1: (Individual) Report (research) | 2000 words | 60% | Week 8 |
| Assessment 2: (Individual) Written reflection | 1500 words | 40% | End of trimester |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement
Nil
Learning resource
The texts and reading list for MMS320 can be found on the University Library.
Note: Select the relevant study period reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
Unit Fee Information
Fees and charges vary depending on the type of fee place you hold, your course, your commencement year, the units you choose to study and their study discipline, and your study load.
Tuition fees increase at the beginning of each calendar year and all fees quoted are in Australian dollars ($AUD). Tuition fees do not include textbooks, computer equipment or software, other equipment or costs such as mandatory checks, travel and stationery.
For further information regarding tuition fees, other fees and charges, invoice due dates, withdrawal dates, payment methods visit our Current Students website.