ADD206 - Information Design
Unit details
| Year: | 2024 unit information |
|---|---|
| Enrolment modes: | Trimester 1: Burwood (Melbourne), Waurn Ponds (Geelong), Online |
| Credit point(s): | 1 |
| EFTSL value: | 0.125 |
| Previously coded as: | ADV206 |
| Unit Chair: | Trimester 1: Tonya Meyrick |
| Previously: | ADD202, ADV206 |
| Prerequisite: | Students must have passed 1 unit from ADD105, ADD106, ADA107, ADT102, ADT103 or ACG103. From 2025: Students must have passed 1 unit from ADD105 and ADD106 plus 3 level 1 units. |
| Corequisite: | Nil |
| Incompatible with: | Nil |
| Typical study commitment: | Students will on average spend 150-hours over the teaching period undertaking the teaching, learning and assessment activities for this unit. This will include educator guided online learning activities within the unit site. |
| Educator-facilitated (scheduled) learning activities - on-campus unit enrolment: | 1 x 2-hour seminar per week |
| Educator-facilitated (scheduled) learning activities - online unit enrolment: | 1 x 2-hour online seminar per week (recordings provided) |
Content
The importance of understanding type and icons as methods of communication is vital for designs to be successful and appeal to varied target audiences across a range of media. Iconography communicates direction and information using visual signs and symbols that crosses language barriers and allows for simple instructions to be made and followed and well as express emotions. The careful pairing of fonts with icons and considered typographic hierarchy allows designers to provide directions to viewers and information to be read as intended to ensure instructions are clear.
This unit will examine methods of instructional communication using typography and iconography to inform best practice. Students will then learn to develop their own set of visual instructions to inform and communicate messages to target audiences.
| ULO | These are the Learning Outcomes (ULO) for this unit. At the completion of this unit, successful students can: | Deakin Graduate Learning Outcomes |
|---|---|---|
| ULO1 | Demonstrate research skills to present the connection between design theory and practice to creative innovative and strategic design outcomes | GLO1: Discipline-specific knowledge and capabilities |
| ULO2 | Demonstrate effective communication techniques to present innovative and strategic ideas to a broader audience | GLO2: Communication |
| ULO3 | Demonstrate critical thinking and analytical evaluation of theoretical and practical design ideas to inform design practice | GLO4: Critical thinking |
| ULO4 | Demonstrate through analysis, ideation and prototyping, the problem solving of complex design issues by creating innovative and strategic design outcomes positioned in theory and practice | GLO5: Problem solving |
Assessment
| Assessment Description | Student output | Grading and weighting (% total mark for unit) | Indicative due week |
|---|---|---|---|
| Assessment 1: Research project | 20% | Week 3 | |
| Assessment 2: Concept Design/Ideate and prototype initial designs | 40% | Week 7 | |
| Assessment 3: Final Design/Refine your design concept | 40% | Week 11 |
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Learning Resource
There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.
Unit Fee Information
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