Bachelor of Business

Note: You are seeing the 2021 view of this course information. These details may no longer be current.

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Details of major sequences

Business and Digital Communications

Campuses

Burwood (Melbourne), Cloud (online), Waterfront (Geelong)~

Unit set code

MJ-M32513

Overview

Business and digital communication practitioners are specialists who manage and coordinate relationships between organisations, agencies and the public through effective internal and external communication. With a focus on ethical and sustainable communication research and practices, the Business and Digital Communications major sequence builds key knowledge and skills in brand management, transmedia storytelling, making social, strategic public relations and the allied field of marketing communication.

 Units

ALM101Making Social Media

ALR104Strategic Communication and Writing

ACC303Communication Research Practices

ALA302Transmedia Storytelling

MMK280Brand Management

MMK295Integrated Marketing Communications in the Digital Age

plus

MMM315Business Management Capstone

and

WIL units - 1 credit point unit, chosen from::

MWL315Industry Based Learning

MWL316Consultancy Experience

MWL317Entrepreneurship Experience

MWL318Internship

MWL319International Consultancy Experience

or

an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)

Please note:

~Waterfront (Geelong) students may be required to undertake units at the Waurn Ponds campus or Cloud (online) mode.

 

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