Bachelor of Business
Business and Digital Communications
Campuses
Burwood (Melbourne), Online, Waterfront (Geelong)~^
Unit set code
MJ-M32513
Overview
Business and digital communication practitioners are specialists who manage and coordinate relationships between organisations, agencies and the public through effective internal and external communication. With a focus on ethical and sustainable communication research and practices, the Business and Digital Communications major sequence builds key knowledge and skills in brand management, transmedia storytelling, making social, strategic public relations and the allied field of marketing communication.
Units
| ALM101 | Making Social Media |
| ALM216 | Social Media Strategy |
| ALM302 | Digital Media Entrepreneurship |
| ALA302 | Transmedia Storytelling for Brands |
| MMK280 | Brand Management |
| MMK295 | Integrated Marketing Communications in the Digital Age |
plus
| MMM315 | Business Management Capstone (Capstone) |
and
WIL units - 1 credit point unit, chosen from::
| MWL305 | Business for Social Impact |
| MWL316 | Consultancy Experience |
| MWL317 | Entrepreneurship Experience |
| MWL318 | Internship |
| MWL319 | International Consultancy Experience |
or
an approved one credit point international learning experience (i.e. Study program, Student exchange, Overseas short course)
Please note:
^For continuing students enrolled in this major, please refer to the 2022 handbook.
~Waterfront (Geelong) students may be required to undertake units at the Waurn Ponds campus or Online mode.