Bachelor of Commerce
Note:
You are seeing the 2023 view of this course information. These details may
no longer be current.
Marketing
Campuses
Burwood (Melbourne), Waterfront (Geelong), Online
Unit set code
MN-M30008^
Aim:
This minor focusses on developing discipline knowledge and industry-relevant practices in marketing. There is a strong focus on industry-relevant insights, the latest marketing practices, future market trends and strategy development in an ever-changing business landscape. The knowledge and skills developed within the marketing minor are complementary to anyone looking to better understand drivers to successful business outcomes.
Units
| MMK101 | Marketing Fundamentals |
plus 3 units from:
| MMK251 | Services Marketing |
| MMK266 | Consumer Behaviour |
| MMK295 | Integrated Marketing Communications in the Digital Age |
| MMK368 | Business Marketing |
^ Students undertaking the Marketing major (MJ-M30040) cannot undertake the minor in Marketing.