Bachelor of Communication
Note:
You are seeing the 2023 view of this course information. These details may
no longer be current.
Strategic Advertising
Unit set code
MN-A318010 (minor)
Campuses
Burwood (Melbourne), Online
Overview
If you have wondered how brands plan their advertising and promotion campaigns to maximise cross-platform, multichannel impact, this minor should appeal. You will learn how media decisions impact audience responses and brand perceptions, and why advertisers must develop their campaigns to align with branding and promotional strategy.
Units
To complete a Minor sequence in Strategic Advertising complete the four (4) units as specified below
| ALA101 | Advertising Principles and Practices |
| ALM216 | Social Media Strategy |
| ALA203 | Integrated Brand Communication |
| ALA302 | Transmedia Storytelling for Brands |
Note: Incompatible with the Advertising major sequence